New York, January 7, 2008 – Starting in 2008, Telenovelas will be competing for International Emmys® in their own category.

The International Academy of Television Arts & Sciences announced today the creation of a new International Emmy® Award Category recognizing excellence in Telenovelas produced and initially aired outside of the United States. The first International Emmy® Award for Telenovela will be presented at the 36th International Emmy Awards Gala, on Monday, November 24, 2008 in New York City.

Information regarding entries for this new category is included in the 2008 International Emmy® Awards rules and regulations which are posted on the Academy website,

“The telenovela genre has grown into a global phenomenon which has inspired hit shows in Europe, Asia and North America as well as Latin America”, said Academy President & CEO Bruce L. Paisner. “We are delighted to begin to recognize the creative and production community behind these programs with this new category.”

Telenovela is the twelfth program category recognized by The Academy with Arts Programming, Best Performance by An Actor, Best Performance by an Actress, Children & Young People; Comedy; Current Affairs; Documentary; Drama Series; News; Non-Scripted Entertainment and TV Movie/Mini-Series.

Entry deadline for the 2008 International Emmy® Awards competition is March 10, 2008.

About The International Academy

The International Academy of Television Arts & Sciences is the largest organization of global broadcasters, with members from nearly 70 countries and over 400 companies. The Academy is a unique, independent organization comprised of the world’s leading television and media decision-makers who come together to exchange ideas, discuss common issues and promote new strategies for the future development of quality global television programming. The Academy organizes yearly, a series of events for its members and their guests which include board meetings, panels and presentations. The International Emmy® World Television Festival which traditionally takes place the weekend before the International Emmy® Awards Gala, features unique screenings, panels and presentations from around the world. The International Emmy® Awards Gala, held each November in New York City attracts over 1,000 international figures in broadcast, entertainment and media. More information can be found online at  

Media Contacts:

The International Academy of Television Arts & Sciences  
Eva Obadia, Director, Marketing & PR           1-212-489-6969                      

The Lippin Group
Don Ciaramella  1-212-986-7080